Our Process
52 Pick-up Inc. implements a proven design route to create effective collateral materials and marketing communications. While the individual project may be an identity, magazine, website, brochure or the development of a strategic plan, our process includes the following steps to ensure our clients' goals are consistently identified and met.
Assessment
We begin with an assessment of where you are today, where you aim to be tomorrow - and ensure you're taking the right road to get there. Once acquired, this knowledge shapes our approach and leads 52 Pick-up Inc. to find our way to effective brand solutions.
Strategy
We employ strategic evaluation to navigate the individual needs of our clients, their vision, key messages and target audience groups. At this stage, benchmarks are selected to measure the effectiveness of our campaign.
Process
Once strategic assessment is complete, the creative process shifts into gear. Independent research, brainstorming, testing and opening our minds to every possibility combine until concepts are formed that shape the nature of the solution.
Connect
Throughout our creative route, we invite our clients onboard. Whether you prefer to sit up front or relax in the back seat, we encourage open relationships with our clients. This openness creates an environment where, time after time, long term solutions are creatively achieved to everyone's satisfaction.
Implementation
The implementation of a project is not the end of the road but part of the journey. We take a keen interest in the outcome of our design mission, our clients, and the safeguarding of their brand. Through these relationships, we manage ongoing evaluation and feedback, report back on progress, and continually refine the campaign and products with creative tune-ups to achieve maximum results and keep communication materials and brands running smoothly.