Arconas Corporation

Arconas is an innovative leader in seating that provides solutions to their clients worldwide. Arconas' main business is supplying seating products to high-end commercial environments, airports, and the hospitality and healthcare industries. 52 Pick-up was asked to revitalize the existing brand and refresh the corporate identity. The project included a positioning exercise, renaming product lines, designing new brochures and collateral, refining the photographic style, and developing new advertising.