ATI Technologies

ATI Technologies are the creators of high-end digital video cards for computers and gaming systems, among many other products. 52 Pick-up created RED Magazine, a quarterly 'magalogue'/publication for ATI Technologies was conceived as a medium to reach the consumer and directly promote their products and services in a comprehensive, user-friendly way. RED Magazine educates the public on the trends and happenings in the tech industry at large and aids in the sale of their products through the promotion of their marketing partners. RED Magazine led to a multi-faceted campaign that included an online component, a video demo and an ad campaign, all of which were designed and produced by 52 Pick-up.