The Cookworks
Client // Mildred Pierce Group
The Cookworks began as a cooking school run by Mildred Pierce's Donna Dooher, offering classes that taught students how to cook like a chef. 52 Pick-up branded the school and created the collateral such as brochure and signage to promote the classes offered. The school was such a success that Food Network adapted the concept into a show featuring Donna instructing 6 students per episode and eating their creations afterward. 52 Pick-up branded the show creating the look and feel for the on air presence. The Cookworks ran for two seasons on Food Network Canada.
