Storm Hair Group

Storm Hair Group is one of St. Catharines premier salons and spas. In 1996, Luca Crescia, who had a vision to create a salon that was founded on the principles of sharing and teamwork, opened the first Storm location. Today, these qualities are fully embodied in the Storm brand. Storm was the first Aveda® Concept salon in Niagara, and it continues to be one of Aveda's leading salon brands in the region. 52 Pick-up refreshed the Storm identity to reflect the high-end yet accessible nature of the brand by creating a new logo that carried through to signage, stationery and the staff t-shirts. In 2010, Storm will be introducing its own line of exclusive hair care products, with packaging design by 52 Pick-up.