Earth to Table Bread Bar / Pizza Bar

Chefs Jeff Crump and Bettina Schormann approached 52 Pick-up to brand their new restaurant/bakery named for their successful cookbook Earth To Table. 52 Pick-up branded the company with a logo that invokes the rustic, natural and earthy mandate of the brand, with the tagline "Good ingredients matter." The logo was designed to be able to include the brand marks Bread Bar and Pizza Bar easily and beautifully, and also seamless translate to smaller collateral such as display cards for baked goods and pizza boxes. 52 Pick-up consulted on the interior flow of the restaurant and designed both the exterior and interior signage and menus.