Torre Fiore Hotel Masseria

Surrounded by a pristine rural setting, the Hotel Torre Fiore is a trend-setting boutique hotel. Originally built as a military outpost to guard against Turkish invasions, this 16th century masseria has been re-conceptualized to welcome the modern traveler. The Giannone family of FRAM Building Group are long-time clients of 52 Pick-up's and sought our services again to create the marketing materials for this unique property in Southern Italy. Working from the flower motif that already existed, 52 Pick-up refined the logo and carried the refined branding through the website, marketing collateral and signage.