Shorelands

Shorelands is a community of townhomes and suites at Whitby's water's edge, and the first such community in Canada to receive the LEED certification. By building on reclaimed land close to the earth-friendly Go Train and preserving the surrounding natural space Liza Communities' development was green from inception. 52 Pick-up was involved with the project from the beginning and communicating this green message was a major part of the marketing campaign. To focus the potential buyers' on the benefits of a sustainable lifestyle 52 Pick-up created specific signage, downloadable pdfs for the website and dedicated a large amount of real estate in the project brochure to reinforce the advantages and bonuses that come from living green in a Liza home. 52 Pick-up also created the website, all marketing collateral and designed the sales centre which won the award for BILD's Best Low-Rise Sales Office over 1,800 sq. ft. in 2009.