The Florian

The Florian is Upper Yorkville's premiere address. Developed by the Diamante Development Corporation, The Florian's style, sophistication and luxury are unparalleled in downtown Toronto. 52 Pick-up worked closely with the team at Diamante to brand this unique and prestigious project. The logo and brand messaging as well as all of the marketing collateral were created to convey the prestige and elegance of these fine residences, and to entice the right buyer to visit the sales centre for private tours and exclusive information. With all homes over $1 million, as a result of this targeted sales and marketing strategy the project is now 80% sold out.

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www.theflorian.com