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Mildred’s Temple Kitchen

Strategic Branding with Appetizing Results

Located in Liberty Village, Mildred’s Temple Kitchen is an extension of the Mildred Pierce brand, run by partner, Executive Chef and Food Network star Kevin Gallagher.

52 Pick-up has worked with Mildred for many years, designing her cookbook Out to Brunch, and creating all collateral, advertising, signage, stationary, menus as well as the website for Mildred’s Temple Kitchen.

Client

Mildred Pierce

Role

Branding
Strategy
Print Design
Outdoor Design
Customer Experience
Art Direction

52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
The Challenge

Building on the Mildred’s Reputation

The marketing for Mildred’s is a prime example of 52 Pick-up’s ability to strategically brand to a well-defined market. The challenge: to create a brand that speaks to a demographic of consumers who value natural, gourmet, organic fare; one that doesn’t mind paying a premium for exceptional quality and one who appreciates unique, one-off restaurants as opposed to conformist chains.

52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.

Awards

Corporate Identity

Cookbook

Coupe International Design Awards 2009

Applied Arts 2004

Awards

Corporate Identity

Coupe International Design Awards 2009

Cookbook

Applied Arts 2004

Contact us to learn more.