Blogging is an easy but important way for your brand to expand its social media outreach… not to mention, it’s pretty addictive.
Here are some important tips via Social Media Examiner:
1. The 80/20 rule: When blogging, share 20% self-promotional updates and 80% non self-promotional. People see through things that are too advertorial so give them something that’s more valuable and relative to their lives.
2. Connect your feed: Social Media Examiner recommends sharing your blog post on all your social media feeds to boost exposure.
3. Keep track of insights: Find out what demographic is reading your content so you can target them better. If you target market is 18-25 year olds, information about retirement and mutual funds probably won’t be as interesting to them.
4. Pay credit: Mention or link resources you used to find your content. Tagging relevant people might encourage them to share it too.
5. Ask questions: Encourage people to retweet, share and interact. Creating a conversation and being human is the key to success.
Keep track of our agency’s Tumblr page by following us!
More News
