Loading...
Tridel – Parfait

It’s Sweet, Chic and Utterly Delicious

We incorporated a hero image of a Victorian-era lady with hair of multi-coloured roses holding a piece of cake to her lips. This compelling image delineated the brand and gave it life.

The Parfait brand really stood out in the marketplace – positioning it imaginatively and creatively and successfully addressed a target market of predominately Asian end-users and investors. The feminine theme, the compelling visual and the positioning of the dessert imagery with the final building – was a magical combination. The project sold out in a matter of weeks.

Client

Tridel

Role

Branding
Strategy
Print/Digital Design
Outdoor Design
Customer Experience
Web Design
Art Direction

52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
Contact us to learn more.