Posted on February 27, 2013
130 Merton is a high-end commercial property held by Brigham Holdings. The building had been on the market for a year and was not attracting the kind of tenants that it needed. 52 Pick-up was brought on board by Brigham to rebrand the building and provide an out-of-the-box marketing solution to lease the building. The… Read more
Posted on February 26, 2013
By building on reclaimed land close to the earth-friendly Go Train and preserving the surrounding natural space Liza Communities’ development, Shorelands, was green from inception. 52 Pick-up was involved with the project from the beginning and communicating this green message was a major part of the marketing campaign. We created specific signage, downloadable pdfs for… Read more
Posted on February 26, 2013
Historical preservation meets modern design in the form of a podium (or table) built on strong supporting legs, that divide space, separate use and gracefully identify public and private areas. 52 Pick-up collaborated to execute a full marketing campaign including the development of sales materials, advertising, signage, the presentation centre and the website.
Posted on February 25, 2013
Inspired in Italy. Made in Canada. Paese Ristorante is the 20 year old neighbourhood cucina started by caterer Tony Loschiavo. In 2010 Paese Ristorante opened a second location in Toronto’s Theatre District. 52 Pick-up was brought on board to rebrand Paese Ristorante and launch the new location. 52 Pick-up created a brand that stands out… Read more
Posted on February 22, 2013
210 Simcoe is a new residential condominium in the heart of downtown Toronto that represents the upside of living downtown. 52 Pick-up brought not only the development, but the whole neighbourhood to life, to paint the picture for future residents. A beautiful illustration was commissioned for this project and has pride of place in the… Read more
Posted on February 22, 2013
The Carnaby is a new loft development from Streetcar Development that represents the Best of Queen West at Queen and Gladstone in Toronto’s Art & Design District. 52 Pick-up branded the project with a 60s London feel. Using a historic shot of people shopping and milling about Carnaby Street set the tone for the brand,… Read more