Brand Tip #1: ALWAYS KEEP YOUR BRAND IN TOP SHAPE
Why consider a brand refresh? A brand refresh is critical to relevancy in the marketplace, but how do you know when you really need one? The most common indication is age, but that’s not the only reason to retool. Here are a few clues that indicate you may need a visual update:
Your brand is tired. It’s old. It needs a kick in the arse! Keeping your brand fresh and contemporary communicates to your market that your company values fresh, modern thinking. That you’re on top of the latest trends. That you know what’s going on.
Are You Talking to Me?
Is your current brand reaching your optimal target market? Have things changed in your industry? Has your customer changed? One of the most important steps in a brand refresh is to identify who your market is. It is vital to know who you are speaking to and what they want to hear.
Keeping it Real
Consistency is important. In today’s digital world, we sometimes see a slick digital presence trying to align with a dated print presence. We also see it the other way around. A sharp print presence married to an old website. When print and digital assets become disjointed (because they’re usually overseen by different marketing segments), you telegraph an inconsistent brand message to your market. Aligning both digital and print marketing strategies is essential to brand visibility and a great customer experience.
Believe it or not, a rebrand can stimulate sales. A brand refresh can be the jolt of energy that makes customers take note. A fresh design can lead to a new campaign strategy that shakes things up and results in new leads and new sales. When we undertake a brand refresh, we provide you with a complete SWOT analysis that helps you dust off the cobwebs and get down to business. This one-two punch is very often the catalyst for our clients’ growth.
Out of Gas
Just like a car, your communication strategy needs consistent refuelling. If you’re not rethinking strategy every now and then, you might be running out of fuel.
Every company should be evolving in response to the market, and chances are if your logo hasn’t been revamped in years, it may not reflect what the core vision of your company is now. When your visual branding ties back to your product and services, it can help existing and new customers easily understand what you offer and how you are aligned with their needs.
A brand refresh is a powerful tool that forces you to rethink your business and your vision. It is a process that needs strategic thinking and expert management and that’s where we come in. As your branding partner, 52 Pick-up has the skill and expertise to refresh your brand and get your business noticed.
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