In recent years, few real estate brands in Ontario have made a bigger impact than Treasure Hill. Coveted by buyers for their high-end family homes and towns in prized locations like King City, Bolton, and Oshawa. Treasure Hill prides itself on delivering a truly premium designer lifestyle everywhere it builds. Intent on bringing their digital experience up to the same exacting standards as their homes, they called on 52 Pick-up for a fresh redesign.
Treasure Hill needed more than a website. They needed a digital platform reflecting the sophistication of its communities, providing support to their homebuyers, and future-proofing the brand’s presence online.
Buyers esteem Treasure Hill for its remarkable design approach. From soaring ceiling heights to stunning finishes, at every turn, the company seems intent on challenging the average new home design. Only naturally, our new website for Treasure Hill captures their extraordinary commitment to high design through stylish type and graphics, subtle animation, and ample, beautifully curated original photography and video of their homes and communities.
Our visual storytelling efforts extend to a new and improved Genius section of the Treasure Hill website. Genius, a brand created by 52 Pick-up for Treasure Hill, represents the company’s commitment to make the delivery of premium finishes and features in all its homes standard. From doorbells to the garage door—Treasure Hill delivers all kinds of added value to homebuyers through this proprietary program.
The Genius section of the new Treasure Hill website is also home of their popular TV commercials. In recent years, 52 Pick-up has produced groundbreaking broadcast spots for Treasure Hill that have debuted during the Superbowl. You can watch our original Make the Switch campaign for Treasure Hill. And you can watch the sequel from this past year as well, featuring our Treasure Hill family again, but this time with some hilarious house guests.
Inevitably, today’s new homebuyer demands to know who is building their home. To help inspire trust and excitement in the brand, the new website features a detailed history of the company and its portfolio of successful communities. This new site section communicates the Treasure Hill meticulous design philosophy fostered by the company’s leadership, starting with Nicholas Fidei, the President, and its development approach across North America.
Both prospects and homebuyers benefit from the new digital build. Those shopping for a new home can easily explore Treasure Hill communities across Greater Toronto and get detailed information about the models on offer. Those who purchase benefit from new Design Studio and We Care sections, both dedicated to supporting buyers on their amazing premium ownership journey with Treasure Hill.
To suit this amazing storytelling experience, the 52 Pick-up in-house development team built a responsive and scalable site optimized for speed and search engine performance. Custom integrations support real-time project updates, interactive community maps, and multilingual flexibility, all easily manageable through a CMS backend. The result is an experience that feels as rich and as good as it looks, truly worthy of Treasure Hill.
Visit https://www.treasurehill.com/ to experience the new site yourself!
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