Our project, The Residences of The Hotel McGibbon has captured a silver award for Best Presentation Centre in the National Sales and Marketing Council’s (USA) annual awards event.
Read MoreSmart House was recently nominated at OHBA Awards of Distinction for Best Use of Social Media, Best Website, Best High or Mid-Rise Ad Campaign (4+Storeys) and Best High or Mid-Rise Project Sales Brochure. The awards will be held on Monday, Sept. 22 at the Ottawa Convention Centre. Good luck to those nominated and stay tuned… Read more
We’re so excited to be working with Concert Properties on their brand new master-planned development at Kipling and Dundas, appropriately called The Kip District. Five sleek towers will be connected by a unique urban amenity, soaring views and access to TONS of transportation. The campaign includes beautiful illustrations by NY-times alum Alanna Cavanagh. “I’ve been… Read more
We chatted with our in-house designers to find out what design trends are prevalent in 2014. Vintage inspiration Throwback patterns and illustrations have always been classic but moving forward we’re seeing a lot of retro-inspired designs with a modern twist. 52 Pick-up designers have always crushed on this aesthetic, just check out our designs for… Read more
1. It doesn’t fulfill the brief at all. Case in point: The product is for a relaxing beach resort and you portray something that won’t sell the product at all, like Borat in a beach suit. 2. All your documents are saved as JPEGS at the lowest resolution. 3. Comic Sans is the prime font…. Read more
1. Provide them with the right tools, whether it’s an iPad, budgeting app or a few freebies to give to clients (Jays game anyone?). 2. Get to know your team member’s individual strengths and weaknesses to personalize their duties. If people are doing things they’re good at they’ll probably be happier too. 3. Provide personalized… Read more
Whether you’re redesigning a simple logo or your company’s entire image, here are 16 branding mistakes to avoid. 1. Designing your company’s logo on Paint or PowerPoint with special use of the spray paint tool. 2. A cliched tagline like: “Making customer smile, since the year XYZC.” 3. Cluttering your brochures with cheesy images you… Read more
