This week is all about our love story with custom content. Yes, turns out consumers really do appreciate all that extra hard work you put into original branding, whether it’s through social media, writing or videos.
Sometimes companies are so focused on the “bottom line” that they forget to nurture the customer they already have with material that comes from the heart.
Some of the stats:
– 90 percent of consumers find branded content useful
– 61 percent of consumers love brands that create custom content
– 3/4 feel that brands creating custom content want a good relationship with them
Whatever tools you use (whether it’s Hootsuite, Uberflip or a third party source) remember content marketing is not about pushing your product — it’s about providing real time advice and developing a relationship with current and potential customers.
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