Hope Falle Brochure

Tom Feiler is a Toronto-based photographer. 52 Pick-up produced two self-promotional booklets entitled Hope Falls – Episode One and Episode Two, that were packaged in a brown paper bag.

Hope Falls is an art piece that tells a soap operatic tale in two parts through words and images. This piece was distributed to local and international art directors and agencies, and resulted in Feiler being hired by a US firm to produce commercials.