As part of our corporate effort to give back to the community, we became involved in a charity aimed at raising important funds for Food Banks Canada. Together with RAD Marketing, AdHoc and TCS Marketing, we created a 3 on 3 half-court basketball tournament aimed at bringing industry friends together to play some ball and enjoy great food while raising money to help alleviate hunger.

We created a brand – Ballin’ Out for Charity – to capture attention and create buzz. Utilizing a high-energy and upbeat style, the brand incorporates a provocative, attention-seeking name, with a visual of a guy in work clothes with a basketball.

We used this graphic brand to create EDMs, flyers and a registration/sign-up page on the web.

The tournament was a huge success – it raised over $70,000.