A Refreshed Brand and Dynamic Website will Lead Cope Group into a Strong Future
Cope Group is a Toronto based Project and Construction Management firm that delivers a suite of client-focused services. Cope develops strategic, individualized plans to guide projects through all phases of development and construction, maximizing value and managing risk while prioritizing project goals.
52 Pick-up was challenged to refresh the Cope brand and write, design, and deliver a robust website that communicates the specific services they provide to builders and developers.
The first order of business was to create a Vision, Mission, Values document that would lead to an effective and relevant new brand. We created a Vision Statement – To lead the industry in the planning, management, development, and execution of world-class real estate assets. A Mission statement followed, that included - A solution-first management approach, attention to every detail and proactively managing all aspects of a project utilizing a client-first approach, that earns client trust through partnering with individuals and organizations that share our values. We identified Cope Group’s key values – strength, stability, and reputability – focusing on great service, providing exemplary leadership, and applying critical thinking to all aspects of their services which led to the articulation of a brand position:
Cope Group brings expertise to every facet and touchpoint of every project it undertakes. Cope is dedicated to nurturing relationships through pragmatic development services and exceptional management skills within a contemporary, progressive, and adaptive working environment.
Following our extensive research and brand development, a new logo was created for Cope Group. A simple typestyle and bold typography were utilized to communicate the strength, stability and reputability of this ambitious company and give it a contemporary yet traditional style.
We created a robust website architecture that would be simple to navigate and provide all the salient features necessary to communicate the many services and projects offered by Cope Group.
Site design features compelling animation, conversion of black and white photos into colour when highlighted, well-organized sections that communicate the scope of Cope’s business while providing an easy to navigate format that is user-friendly and comprehensive.
Brand research and strategy
Mission, Vision, Values
Website design, writing and execution