With nearly 100 Montessori schools across the GTA, distinction is survival.
52 Pick-up transformed Etobicoke Montessori School into The Mint School, a brand with authority and stature that spotlights its enriched bilingual Montessori program as the clear competitive advantage.
The rebrand began with a clear business truth: Etobicoke Montessori School had outgrown its name. Centred on its enriched bilingual curriculum, 52 Pick-up created The Mint School, a name chosen for its precision, freshness, and ability to carry a bigger story. The new brand commands attention in a crowded market, deepens its appeal to parents, and sets a benchmark for what Montessori education can aspire to be.
The Mint School identity is anchored by the dragonfly, an emblem of transformation and adaptability. Its lightness and agility mirror the independence and curiosity Montessori cultivates in every child. Around this symbol, 52 Pick-up created a contemporary visual system that does more than define a school: it highlights a Montessori experience without equal, and sets a higher standard for early learning.
The website brings the brand to life. Clean design, intuitive navigation, and clear storytelling highlight the enriched Montessori program and guide parents seamlessly from curiosity to enrolment.
From playful card flips to the dragonfly in motion, every interaction carries the brand forward. Subtle animations give the website a sense of discovery.
For many parents, Mint begins on mobile. The site is fully responsive, engaging, intuitive, and seamless on every screen. Modular components adapt effortlessly across devices, while breakpoints preserve clarity, flow, and storytelling without a hitch.
From identity to experience, the brand delivers with conviction. The Mint School defines Montessori education in Etobicoke and honours the promise in every child.
“The fabulous team at 52 helped us bring The Mint School’s vision to life from a branding perspective. They are incredibly talented.”
