Normerica has been designing and building custom timber frame homes for over 45 years. We partnered with them to bring that heritage into a digital experience that feels just as considered, refined, and enduring as the homes they create. From initial impression to detailed exploration, every touchpoint of the site was crafted to reflect Normerica’s values of quality, customization, and care.
This case study showcases our full redesign of the Normerica website—from storytelling and UX strategy to responsive design and interactive features. Our goal was to elevate their brand online with a refined visual identity, seamless user flows, and custom tools that make it easy for customers to explore design options and start their home-building journey.
Every element was designed with purpose—from subtle animations and typographic hierarchy to the intuitive flow between content blocks.
We focused on refining the micro-interactions and layout rhythm to ensure the experience feels cohesive and effortless. These thoughtful touches add up to a user journey that’s not just functional, but memorable.
Whether browsing on a desktop, tablet, or phone, the Normerica experience adapts beautifully across all screen sizes. We designed a fully responsive interface that maintains visual integrity and usability at every breakpoint—ensuring that customers can explore, dream, and take the next step no matter where they are.
