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The Residences of the Hotel McGibbon

Transforming a Community Landmark into a Contemporary Address

Creating a brand within a brand has been challenging and rewarding. The old Hotel McGibbon was an aging but beloved watering hole in downtown Georgetown for over a century.

The developers envisioned a shiny new condominium for the site amalgamated with elements of the old hotel. We created a brand that utilized the panache of the contemporary with the history of the old – a brand that incorporates all of the modern features of the new condominium with artistic and charming aspects of the Hotel McGibbon. The result? A gorgeous meld of old and new and an aspirational brand that the locals are buying up!

Client

SilverCreek Communities

Role

Branding
Strategy
Print/Digital Design
Outdoor Design
Customer Experience
Web Design
Art Direction

The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon
The Residences of the Hotel McGibbon

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