Creating a brand within a brand has been challenging and rewarding. The old Hotel McGibbon was an aging but beloved watering hole in downtown Georgetown for over a century.
The developers envisioned a shiny new condominium for the site amalgamated with elements of the old hotel. We created a brand that utilized the panache of the contemporary with the history of the old – a brand that incorporates all of the modern features of the new condominium with artistic and charming aspects of the Hotel McGibbon. The result? A gorgeous meld of old and new and an aspirational brand that the locals are buying up!