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The Residences of the Hotel McGibbon

Transforming a Community Landmark into a Contemporary Address

Creating a brand within a brand has been challenging and rewarding. The old Hotel McGibbon was an aging but beloved watering hole in downtown Georgetown for over a century.

The developers envisioned a shiny new condominium for the site amalgamated with elements of the old hotel. We created a brand that utilized the panache of the contemporary with the history of the old – a brand that incorporates all of the modern features of the new condominium with artistic and charming aspects of the Hotel McGibbon. The result? A gorgeous meld of old and new and an aspirational brand that the locals are buying up!

Client

SilverCreek Communities

Role

Branding
Strategy
Print/Digital Design
Outdoor Design
Customer Experience
Web Design
Art Direction

52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
Contact us to learn more.