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Roxy:
Rental Living
Made Easy

Roxy is short for Roxboro, a neighbourhood that’s one of many thriving communities in Hamilton, Ontario. A city with a strong rental market and 52 Pick-up is on the road to help our clients Carriage Gate, Effort Trust Group, and UrbanCore to bring it to market. So, buckle up and see how our approach is DiffeRENT™

 

  • Branding
  • Design
  • Signage
  • Writing
  • Environmental design
  • Web development
  • UX & UI design
  • Collateral
  • Digital Marketing
Roxy Header

A Name You’ll Never Forget.

Full creative development starts with an idea. One that speaks to a whole host of different people in different times, in different places. We leveraged the up and coming neighbourhood and personified it. A powerful, yet vibrant and inviting wordmark. Roxy stands out from the crowd and makes you want to move.

Overview section

Roxy Comes in Many Forms

We used large blocks of colour and powerful messaging to help position this rental building in a way that’s fresh and inviting. With a friendly and progressive tone, a secondary script acts as a signature device helping to further personify the project and humanize the brand. This came through in our signage, print collateral, and Leasing Centre, that looks great from afar as well as up close and personal.

Roxy Sign Large

Rendered for Success

In collaboration with Qoo Studio for renderings, art direction included features of people in these amenity-rich spaces. The audience can see themselves in spaces that are typical of the condo market but a strong offering in the rental market to help differentiate Roxy from the crowd. These renderings showcase this sweet location, liveable layouts, and well-appointed finishes.

Roxy Rendering
Roxy Rendering
Roxy Rendering

An Online Space for Your Space in Life

On the website where space and colour express themselves without limit, we used bold vibrant colour to help underscore the brand and frame our content and visuals. We crafted a compelling case for this Carriage Gate, Effort Trust Group, and UrbanCore rental building that boasts “the best value in town” without over commoditizing the project. Designed with a user centred approach, all the info is at their fingertips to get a feel for the mix of location, finishes and experiences you can have at the Roxy whether at home or on the go.

Roxy in Your Inbox

Designed to engage users and keep them interested is all in the strategy. A combination of familiar assets, engaging copy and bold colour helps absorption and familiarity required to drive interest and ultimately, conversions. Educate, nurture, and ingratiating the Roxy story. Worth the read.

Roxy EDM Mockup

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