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Creating Moments of Wonder for Substance Food Group

Substance Food Group is a collection of distinctive restaurants rooted in experience and atmosphere. We partnered with them to redesign their website and produce a series of videos that bring their story, spaces, and culinary philosophy to life – online and on screen.

  • Creative Direction
  • Branding
  • Photography

Sharpening the Story, Honoring the Spirit

With Substance Group bringing together a collection of distinct dining experiences under one umbrella, our challenge was to create a unified brand that could carry the weight of its ambition.


We crafted a platform of "Wonderful", a multi-faceted line that conveys the shared experiences across all their brands – from the staff to the patrons.

terra
sarpa
franco
rustys
heist

Terra’s rebrand

From logo and color palette to brand messaging, every element was designed to feel modern, approachable, and built for long-term growth.

The Terra rebrand was about creating a clear, cohesive identity that could support the company’s evolution.

Signage

Capturing moments of “Wonder”

For Substance, photography was more than documentation—it was a way to express each restaurant’s unique atmosphere and culinary identity. We focused on high-quality, editorial-style imagery that felt rich, textured, and inviting.

We paired high-end photography with thoughtful print design to create materials that felt tactile, elevated, and true to each restaurant’s personality.

A digital expression of Substance’s brand—crafted to engage, inform, and inspire.

Mobile screen [Menu_Static]

Built with both users and operators in mind, the site balances elegant design with practical functionality—making it easy to explore venues, book reservations, and discover the brand’s story. Rich visuals, thoughtful interactions, and a flexible backend ensure the platform can grow alongside the group’s ambitions.

“52 Pick-up team is an amazing collective. Thoughtful, strategic, and 
creative, they who helped us bring the Substance Food Group site to life within a new and
 delightful consumer experience across our entire marketing activation.”

Ian Chase

Partner, Substance Food Group

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