Simple.
Powerful.
Distinctive.
How do you tell the story of an upbeat and inclusive lakeside community? You start with an iconic and upbeat name like Sunshine Harbour and bring it to life with positive emotion.
Sunshine Harbour in Orillia, community of the year in 2024
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sunshineharbour.com
Everywhere the partnership of FRAM Building Group and Slokker Real Estate Group goes, dramatic, transformative, and successful residential communities follow. No wonder the municipality of Orillia selected FRAM + Slokker to revitalize their historical waterfront.
- Naming
- Branding
- Marketing
Our Solution
52 Pick-up created a hopeful and positive community brand with a compelling all-seasons lifestyle narrative to communicate this amazing residential offer in Orillia. From the iconic name to the subtle mix of friendly illustrations, upbeat imagery, and snappy copy, everything about Sunshine Harbour brand experience sets the stage for a bright, new life.
Print & Signage
You celebrate that name with vibrant expression, positioning the brand as part of a bigger effort to create a better tomorrow for everyone in Orillia.
At every turn, you use compelling brand messaging and imagery to help communicate a story of rebirth and revitalization in historic Orillia.
Website
And you make sure you do some delightful digital storytelling with lots and lots of great imagery to help turn heads and drive sales.
Ads Campaign
Of course, you spread the word about the Orillia lifestyle at Sunshine Harbour so you can draw prospects to the community from everywhere.
And the community continues to develop, so too do your marketing efforts, evolving to based on what works best in what is truly a buyer’s market.
“52 Pick-up understands how to create authentic and enduring brands for our unique communities. When they the Sunshine Harbour name, we needed convincing. In hindsight, with an OHBA Community of the Year in Hand and thriving community underway, we value their originality all the more.”
Fred Serrafero
Senior V.P. FRAM Building Group
