The Enclave is a private, gated community of elite homes distinguished by style and charm just steps to the unique shops and restaurants of Kleinburg Village. Connected to the Village by a winding pathway, The Enclave brings back the cherished intimacy of bygone days, cloistered from the smog and tumult of the city yet connected to transit, shopping and culture.
The original launch of this project had previously stalled, and the project was relaunched with a new name, a new brand and completely new marketing.
This was a complicated product that offered unique benefits to customers, that on the surface, were originally perceived as a detriment, but with strategic marketing and clear messaging, ultimately converted skeptics into registrants and into purchasers. The design was a big departure from the previous branding, focusing on lots of white space to create a sense of refined luxury and airiness.
Marketing was key to overcoming several obstacles including, instilling confidence that the project would move forward this time, overcoming negative associations with the previous stalled launch, overcoming customer objections to the product (condo fees, underground parking, no driveways) and selling a multi-million-dollar product at the start of a global pandemic.
Marketing efforts began with accumulating a database of qualified registrants through signage, social media and digital advertising. The second stage concentrated on working the list of registrants with an aggressive EDM campaign that dripped information about the project and called for private appointments.
Originally planned to open in April 2020, at the height of the pandemic, the sales office was put on hold and we pivoted to a digital campaign that included converting the brochure to an enhanced digital version with animations, PDF links and hot spot icons.
Explore the Enclave Digital Brochure
The results were a total sell-out of the project in just over 6 months.
The brochure has been recognized internationally as the Best Community Brochure winning the Gold at the US Nationals in 2021, beating out thousands of other submissions from across North America. Closer to home, at the 2021 BILD Awards, The Enclave also won for Best Community Brochure, Project of The Year (Low-rise), and was a finalist for the People's Choice Award.
Marketing Review and Strategy
Sales Brochure and Floorplans
Digital Sales Presentation