Carttera is a celebrated entrepreneurial real estate company developing in Greater Toronto and Montreal. Their multi-award-winning team tasked 52 Pick-up with the branding, naming, and marketing of their new flagship purpose-built rental in Etobicoke.
52 Pick-up created The Markwood, an iconic brand to represent a sensational new, purpose-built nine-storey community tucked away in Etobicoke greenery. Renters have already jumped on this new Carttera rental community, thanks to its super premium suites, ambience, and a truly extraordinary amenity experience.
How do you successfully market such a special new place and experience? You start with a timeless name that complements its legacy. Unabashedly handsome and traditional, The Markwood pays homage to its home, the lush Markland Wood neighbourhood.
Next comes the storytelling. Everywhere we express the brand, we celebrate the rich lifestyle on offer. Picture perfect rental suites with stunning common spaces. A yoga and fitness studio. A movie theatre. Co-working pods. Glorious outdoor spaces.
The Markwood suites receive special visual attention, courtesy of carefully directed renderings. At a glance, a potential renter can see just how beautiful their new homes will look and practically feel the premium finishes.
At The Markwood, every touchpoint works to promise an incomparable new lifestyle. A stunning new website, rich social presence, signature printed brochure, and stylish signage all work together seamlessly to intrigue and excite.
DiffeRENT, 52 Pick-up’s structured marketing program for rentals, anticipates and delivers all of the activities you need to succeed. From inspired branding and marketing programs to your leasing offices and digital experiences–we account for everything so you can go to market with confidence.
Designed in 2011 to transform the San Francisco rental market, DiffeRENT is ideal for developers who want to pivot a project into a rental without disruption.
