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Theory Condominiums

Urban Living at the Heart of U of T

Theory is a high-rise condominium building located at College and St. George –in the heart of U of T surrounded by all of the urban amenities of downtown Toronto. With student housing in huge demand at U of T’s sprawling St. George Campus, our client Parallax, designed a building that would appeal to an upscale student demographic – specifically foreign students whose parents are able to afford a more desirable housing option for their university children. Our marketing strategy appealed to a student end-user as well as people working in the many hospitals and offices nearby. 52 Pick-up provided full brand development as well as a quick go-to-market strategy and plan directed primarily to brokers. We produced a strong Broker Package as well as an online Broker Portal and supported the marketing with targeted print and digital materials, signage and a strategically designed sales centre that showcased the specific student-centric features of the project.

Theory virtually sold out within 6 weeks - achieving 97% sales despite a significant cooling of the market. Proof that the right building designed in the right location marketed to the right end-user with the right strategy and plan is what makes the difference!

Client

Parallax - Theory

Role

Branding
Strategy
Print/Digital Design
Outdoor Design
Customer Experience
Web Design
Art Direction

Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums
Theory Condominiums

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