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Tridel – Bianca

The First Luxury Condominium on the New Dupont

Being the first is often an advantage in business. But sometimes it’s also a challenge. When Tridel awarded us their new project in The Annex – the first luxury condominium on Dupont near Spadina, we had the opportunity to create not only a fabulous condominium brand but also an exciting new neighbourhood brand.

The architecture for Tridel’s maiden project on The New Dupont is different and distinctive – not the usual tower fare that defines the downtown landscape.

The building features stepped back terraces and balconies, a clean white skin evoking a Mediterranean cliff and a much more intimate, neighbourly ambiance than the typical cold style of highrise.

Our first order of business was to brand the building – we loved the idea of giving it a feminine personality; something that would speak to the avant-garde architectural design; something that would stand out; something that would be iconic in stature and reflect the building’s position as the leader in this vanguard version of the neighbourhood. And so Bianca was born.

Client

Tridel

Role

Branding
Print/Digital Design
Outdoor Signage
Presentation Centre
Web Design
Art Direction

52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
52 Pick-up Inc.
Contact us to learn more.