Tridel – Parfait
It’s Sweet, Chic and Utterly Delicious
We incorporated a hero image of a Victorian-era lady with hair of multi-coloured roses holding a piece of cake to her lips. This compelling image delineated the brand and gave it life.
The Parfait brand really stood out in the marketplace – positioning it imaginatively and creatively and successfully addressed a target market of predominately Asian end-users and investors. The feminine theme, the compelling visual and the positioning of the dessert imagery with the final building – was a magical combination. The project sold out in a matter of weeks.
Client
Tridel
Role
Branding
Strategy
Print/Digital Design
Outdoor Design
Customer Experience
Web Design
Art Direction
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-logo2.png)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/fallin.png)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-brochure4.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-brochure3.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/tp-brochure2.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/fallin.png)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-brochures3.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-laptop.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-tablet4.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-tablet3.jpg)
![Tridel – Parfait](https://www.52pick-up.com/wp-content/uploads/2017/02/pt-fruit.jpg)