We incorporated a hero image of a Victorian-era lady with hair of multi-coloured roses holding a piece of cake to her lips. This compelling image delineated the brand and gave it life.
The Parfait brand really stood out in the marketplace – positioning it imaginatively and creatively and successfully addressed a target market of predominately Asian end-users and investors. The feminine theme, the compelling visual and the positioning of the dessert imagery with the final building – was a magical combination. The project sold out in a matter of weeks.