Posted on March 27, 2013
Blogging is an easy but important way for your brand to expand its social media outreach… not to mention, it’s pretty addictive. Here are some important tips via Social Media Examiner: 1. The 80/20 rule: When blogging, share 20% self-promotional updates and 80% non self-promotional. People see through things that are too advertorial so give… Read more
Posted on March 19, 2013
Mississauga mayor Hazel McCallion was elected mayor in 1978 and is currently service her TWELFTH TERM! By trial and error, and keen observation, McCallion has gained tons of wisdom over the years. As the new Chief Planner of the City of Toronto, Jennifer Keesmaat is facing issues of growth and downtown development similar to Mississauga,… Read more
Posted on March 8, 2013
Like true Canucks, 52 Pick-up is OBSESSED with hockey. We’ve had our fair share of puck-themed projects over the years, from books to logos. Find some of the projects below, appropriately right before Hockey Night in Canada! Hockey Night in Canada logo We were brought on to refresh CBC’s iconic Hockey Night in Canada logo,… Read more
Posted on March 7, 2013
We’re obsessed with Bread Bar! Chefs Jeff Crump & Bettina Schormann asked 52 Pick-up to brand their new restaurant/bakery named for their cookbook Earth To Table. We created a logo that invokes the rustic, natural & earthy mandate of the brand, with the tagline “Good ingredients matter.”
Posted on March 6, 2013
52 Pick-up was asked to work with The Crane’s existing brand identity and produce a new advertising campaign to appeal to the vacation home market in the Caribbean. Built in 1887 and fully restored and expanded in the 20th century, this truly unique property combines elegance, old-world charm and incredible natural beauty with a romantic… Read more
Posted on March 4, 2013
Design Hope Toronto 2013 will be holding its eighth annual art auction and gala on April 5, to raise money and awareness for those in need. The small group of volunteers has raised over $100,000 in the past, proving anyone can make a difference if they have the drive and passion to ignite them. This… Read more