Posted on March 17, 2014
Whether you’re redesigning a simple logo or your company’s entire image, here are 16 branding mistakes to avoid. 1. Designing your company’s logo on Paint or PowerPoint with special use of the spray paint tool. 2. A cliched tagline like: “Making customer smile, since the year XYZC.” 3. Cluttering your brochures with cheesy images you… Read more
Posted on October 24, 2013
This week is all about our love story with custom content. Yes, turns out consumers really do appreciate all that extra hard work you put into original branding, whether it’s through social media, writing or videos. Sometimes companies are so focused on the “bottom line” that they forget to nurture the customer they already have… Read more
Posted on September 16, 2013
With the momentum created by their B.streets project, Lindvest took the opportunity to refresh their look and branding, including a brand new logo and website. In a new issue of Homes Magazine Lindvest’s director of sales and marketing Joseph Alberga said: “Nothing changes for H&R homeowners. But there’s a sharp new Lindvest logo, a great… Read more
Posted on March 27, 2013
Blogging is an easy but important way for your brand to expand its social media outreach… not to mention, it’s pretty addictive. Here are some important tips via Social Media Examiner: 1. The 80/20 rule: When blogging, share 20% self-promotional updates and 80% non self-promotional. People see through things that are too advertorial so give… Read more
Posted on February 25, 2013
Inspired in Italy. Made in Canada. Paese Ristorante is the 20 year old neighbourhood cucina started by caterer Tony Loschiavo. In 2010 Paese Ristorante opened a second location in Toronto’s Theatre District. 52 Pick-up was brought on board to rebrand Paese Ristorante and launch the new location. 52 Pick-up created a brand that stands out… Read more