Posted on September 29, 2014
Managing social media accounts without tracking analytics is like having a garden without weeding and tending the plants. It’s important for any size of company to measure their digital stats in a biweekly or monthly analytics dashboard so they can indicate what’s working and what isn’t—it may help you make more sales in the long… Read more
Posted on March 6, 2014
When BuzzFeed started in 2006, five people were crammed into a small office in Manhattan’s Chinatown, experimenting with new media. Today, the site has over 425 employees and gets more than 150 million uniques per month, including 12 million in Canada. Our team had the chance to stop by Toronto’s DX3 conference on March 5… Read more
Posted on February 4, 2014
You may have heard the words “tweet,” “#hashtag,” “@mention” and “follow” but what do they mean to you? What’s Twitter? Twitter is a real-time social networking service that businesses and consumers use to share news and ideas in 140 characters or less. While building a loyal base of followers is important, Twitter is also about… Read more
Posted on January 29, 2014
1. The last web hosting service you used was GeoCities. 2. Your homepage plays automatic music — probably a retro tune like Prince’s “1999.” 3. Your font is Comic Sans, size 14. 4. Your brand’s logo flashes on the homepage. 5. Your website takes a full minute to load and always pauses at 99 percent…. Read more
Posted on October 24, 2013
This week is all about our love story with custom content. Yes, turns out consumers really do appreciate all that extra hard work you put into original branding, whether it’s through social media, writing or videos. Sometimes companies are so focused on the “bottom line” that they forget to nurture the customer they already have… Read more