Where land
becomes legacy
Real estate brands aren’t just built — they are felt. They carry the promise of a lifestyle, the rhythm of a neighbourhood, the silhouette of a skyline. We create brands that sell more than square footage — we create places people want to belong to.
If you want to grow your business
Winner of 100+ major real estate marketing awards,
including 3 Golds and 10 Silvers at the Nationals.
The places
we bring to life
Residential developments (5)
Multi-family rentals
Low-rise residential
Master-plans
Retirement
Mid & high-rise towers
Commercial & retail (2)
Office developments
Retail & shopping centres
Hospitality & destinations (2)
Restaurant brands
Resort communities
The Markwood
Multi-family rentals | CartteraThe Markwood brand balances contemporary rental living with a deep respect for place. Our work positioned the Etobicoke community as refined yet welcoming, highlighting thoughtful architecture, green surroundings, and the everyday comfort renters seek when choosing a home designed for better living.
Trinity San Francisco
Multi-family rentals52 Pick-up rebranded Trinity, San Francisco’s largest multifamily renter, in 2012. We introduced a new identity and Renting Made Easy positioning for one of the City’s most ambitious urban residential developers. To this day, this promise serves as a clear, contemporary platform that communicates design leadership, livability, and long-term commitment to the City’s success.
Centrepointe Union
Multi-family rentals | RichcraftCentrepointe Union by Richcraft celebrates the idea of community connection at the heart of Ottawa while offering curated living for renters. Through clear positioning and warm storytelling, the brand highlights the community’s role as a new gathering point where rental living, retail, and public space intersect to create a vibrant urban village.
Sunshine Harbour
Low-rise residential | FRAM + SlokkerSunshine Harbour in Orilia by FRAM + Slokker captures the romance of waterfront living along the shores of Lake Simcoe. The brand evokes breezy leisure and lakeside nostalgia while positioning the community as a refined destination where modern homes meet the timeless pleasures of cottage-country life.
Ivylea
Low-rise residential | Marlin SpringIvylea by Marlin Spring in Richmond Hill celebrates modern luxury within a lush, nature-inspired setting. The brand combines refined elegance with a sense of tranquillity, positioning the community as a sophisticated retreat where architecture and landscape work together in harmony.
Charbonnel
Low-rise residential | Treasure HillCharbonnel by Treasure Hill is a collection of townhomes in Summerhill that draws on the neighbourhood’s rich history and enduring prestige. Inspired by the legacy of neighbour De La Salle College, the brand balances heritage and modernity through a refined, quietly confident identity. The result is a distinctly elevated address, where contemporary design is grounded in tradition and crafted for a discerning, design-conscious audience.
Avon Park
Master-plans | Cachet HomesAvon Park in Stratford by Cachet is a vibrant, family-centred neighbourhood shaped around parks, connection, and everyday life outdoors. Working closely with Cachet Homes, the brand and placemaking vision brought the community to life through charming storytelling, thoughtful design, and an experience that helps families picture their future there from the very first visit.
Seasons at Little Lake
Master-plans | Hanson DevelopmentSeasons at Little Lake captures the ease and beauty of life connected to nature. Evoking a sense of calm and year-round enjoyment, we helped position the community as a place where residents can embrace lakeside living, scenic surroundings, and a balanced lifestyle.
The Klein
Master-plans | LindvestKlein Estates by Lindvest in Kleinberg reflects the charm and intimacy of a thoughtfully planned residential neighbourhood. Inspired by small-town warmth and contemporary design, the community invites families to settle into a place that feels both connected and comfortably familiar.
The Bluffs at Huron
Retirement | ParkbridgeThe life lease homes at the Bluffs at Huron by Parkbridge in Goderich promises incredible natural beauty, comfort, independence, and the joy of living in an active and social community designed to improve the quality of life through new life lease homes.
St. Elizabeth Mills
Retirement | Zest CommunitiesSt. Elizabeth Mills by Zest in Hamilton blends heritage charm with modern retirement living. The brand communicates warmth, vitality, and belonging, creating a welcoming identity for a life-lease community where residents can thrive socially and independently.
Beau Soleil
Mid & high-rise towers | Carriage GateBeau Soleil in Burlington by Carriage Gate Homes channels the glamour of European resort living into a striking high-rise address. The brand expresses elegance, sunshine, and sophistication, positioning the tower as a luxurious urban retreat with sweeping views and a relaxed sense of indulgence.
Courcelette
Mid & high-rise towers | Windmill DevelopmentsCourcelette by Windmill Developments is a boutique condominium in Toronto’s Upper Beach that brings together sustainable design and refined urban living. Rooted in the character of Courcelette Street, the brand reflects a strong sense of place. Through thoughtful storytelling, the positioning balances environmental responsibility with upscale appeal, presenting a modern residence shaped by both its neighbourhood and a forward-thinking vision for living.
110 Avenue
Mid & high-rise towers | Sierra110 Avenue in Toronto’s Yorkville neighbourhood offers a refined residential address in one of the country’s most coveted and celebrated urban locations. The branding emphasizes contemporary design, accessibility, and the promise of living at the centre of culture, fashion, cinema, and atmosphere.
25 King West
Office developments | QuadReal25 King West was positioned as a refined and highly connected office address in the heart of Toronto’s financial district. The branding emphasizes prestige, accessibility, and the building’s role as a workplace designed for the evolving needs of modern tenants.
WolfeCorp
Office developmentsFor WolfeCorp in Toronto, the brand platform expresses clarity, strength, and entrepreneurial ambition. The identity reflects the company’s forward-looking approach to development and investment, presenting a confident corporate presence across all communications.
Geary Factory Lofts
Office developments | Intentional CapitalGeary Lofts is positioned around a simple but powerful idea: own your workspace and shape it entirely as your own. Set within Toronto’s creative Geary Avenue corridor, the brand embraces a raw, post-industrial aesthetic—offering shell office lofts that invite customization, flexibility, and personal expression. Geary Lofts presents a new model for work: one defined by ownership, individuality, and the freedom to build something that’s truly yours.
Cloverdale
Retail & shopping centres | QuadRealCloverdale by QuadReal is evolving into a vibrant mixed-use destination rooted in community life. Our work established the brand foundation and extended into placemaking elements including signage, events, and experiential programming that help transform the centre into a lively gathering place.
Substance Food Group
Restaurant brandsSubstance Food Group brings together a collection of distinct dining experiences under a unified and elevated brand platform. Built around the idea of “Wonderful,” the identity captures the shared spirit across each venue while allowing each destination to express its own character. Through a considered blend of digital, visual, and brand storytelling, the work positions Substance as a creator of places—where atmosphere, design, and culinary craft come together to shape memorable destinations.
Mildred’s Temple Kitchen
Restaurant brandsMildred’s Temple Kitchen was reimagined through a refreshed identity that reflects its enduring presence in Toronto’s dining scene. Simplified and typography-led, the new brand balances bold personality with a more refined, contemporary aesthetic, capturing the spirit of the original while evolving for today.
Cambium Farms
Restaurant brandsCambium Farms is positioned as a refined countryside destination where natural beauty and considered design come together. The brand highlights the property’s rustic charm while elevating the experience through thoughtful storytelling and visual identity. Set against a scenic rural backdrop, Cambium Farms is a place to gather and celebrate, crafted as a destination that feels both authentic and distinctly elevated.
The Crane Resort
Resort communitiesFor the legendary Crane Resort in Barbados, the brand celebrates timeless Caribbean luxury. The identity draws on the resort’s rich heritage, dramatic cliffside setting, and refined hospitality to position the property as one of the island’s most iconic destinations.
Polo Travel
Resort communitiesPolo Travel is positioned around the value of expertise in an increasingly self-serve travel landscape—offering a more thoughtful, reliable way to plan and experience the world. The brand emphasizes clarity, trust, and ease, supported by a visually rich digital platform designed to inspire exploration. Through streamlined structure and compelling imagery, the work presents Polo Travel as a guide to better journeys—shaping destinations through experience, care, and a deeper understanding of what makes travel truly memorable.
Featured work
Why decision-makers
choose 52 Pick-up
Hear from our clients
Selected clients
These clients partnered with 52 Pick-up to reimagine
their brands and elevate their marketing.
Our Team
