Work

Nestled between a vibrant urban setting and the neighbourly charm of an established community, The Winston strikes a rare balance. Working alongside our partners at Insoho to bring this project of 40 homes to market was rooted in trust, collaboration, and a shared commitment to getting the details right.

A new generation of rental experience promises to delight the residents at The Markwood in Etobicoke, Ontario. Discover more about the brand and the innovative purpose-built rental community it represents.

Roxy is short for Roxboro, a neighbourhood that’s one of many thriving communities in Hamilton, Ontario. A city with a strong rental market and 52 Pick-up is on the road to help our clients Carriage Gate, Effort Trust Group, and UrbanCore to bring it to market. So, buckle up and see how our approach is DiffeRENT™  

Normerica, a 45-year timber frame home builder, created a digital experience that reflects their craftsmanship values. Every aspect of their website was designed to mirror the quality and care found in their custom homes.

52 Pick-up created all the essential elements required to brand, launch, sell, and publicize this very special community.

Exhale is the trendsetting new lakefront condominium in South Mississauga that offers a relaxing lifestyle surrounded by transit, parks, shopping, restaurants and views that go on forever.

Palmetto offers the very finest homes in North Oshawa. This delightful neighbourhood is destined to redefine smart living with home plans that reflect today’s modern lifestyles polished with finishes and features built to endure the demands of family life.

​86 residences uniquely crafted in The Junction.

Nestled in a neighbourhood where local living thrives, a socially responsible and eco-minded residence takes root.

Deer Park Crossing is a posh enclave of ten magnificent townhomes backing onto the Kay Gardner Beltline. Unparalleled prestige is reflected by the many design refinements and exclusive finishes that grace these matchless homes, setting a new standard of elegance in a coveted South Forest Hill neighbourhood of Toronto.

A Golf and Marina Community Revived! New branding and exceptional new home choices have made Oak Bay a vibrant and exciting community on Georgian Bay.

Exceptional design and a strategic marketing plan made BeauSoleil a success story from the very beginning.

With stellar townhome designs and innovative marketing, this Marlin Spring/Greybrook master-planned community offers a whole chorus of success!

A superior product, exceptional location and well-planned marketing contributed to the truly incredible success of this Marlin Spring project.

An exciting new community of three condominium buildings that will usher in an bold transformation of Sterling Junction, including three new parks, and commercial space.

The Landing in Whitby by Carttera was released in 2020. A master-planned community on Whitby’s waterfront and Carttera’s first solo development. Together, Carttera, 52 Pick-up and Milborne Group created an extremely successful campaign that saw the majority of suites being sold out within two short weeks!

The Enclave is a private, gated community of elite homes distinguished by style and charm just steps to the unique shops and restaurants of Kleinburg Village. Connected to the Village by a winding pathway, The Enclave brings back the cherished intimacy of bygone days.

An exclusive collection of 91 contemporary townhome residences, on the corner of Pine Valley Drive and Major Mackenzie, surrounded by lush trails and greenspace and close to all of the amenities of Richmond Hill, these contemporary townhomes feature lavish detail, airy interiors, and modern styling that brings ultimate refinement to everyday life.

On a stunning site featuring the rolling hills and treed valleys of the East Humber River in coveted Kleinburg, McMichael Estates is a bastion of privilege and privacy.

The Charlotte is a lovely story about place making within an existing residential community. By creating a compelling reason to live here, we attracted a demographic of young professionals who eagerly bought into the lifestyle and luxury offered at this sophisticated condominium.

The TANU brand was inspired by an island and village in the Haida Gwaii with a strong spiritual significance to the Haida people and to the developer Edenshaw.

Bringing original concepts to condominium living is a TAS hallmark. We’ve matched their creativity with a brand that says it all!

Exquisite architectural design and meticulous finishing describe the seven breathtaking townhomes that comprise Bayview on the Park.

Nineteen bespoke townhomes adjacent to the prestigious De La Salle College in Toronto’s coveted Summerhill neighbourhood called for a subtly swank brand.

Creating a brand within a brand has been challenging and rewarding. The old Hotel McGibbon was an aging but beloved watering hole in downtown Georgetown for over a century.

Being the first is often an advantage in business. But sometimes it’s also a challenge.

Theory is a high-rise condominium building located at College and St. George –in the heart of U of T surrounded by all of the urban amenities of downtown Toronto.

When ModBox, a boutique developer in Ottawa approached us with their plans for transforming the historic St. Charles Church site in Beechwood, we jumped at the opportunity to brand their exciting new development.

As the last building in a multiple masterplan, Parfait marked the “end” of a highly desirable and successful project. We branded the building as a sweet dessert – a fitting end – a Parfait.

The first development project of Marlin Spring was a runaway success. Our branding and marketing strategy overcame a challenging location, lots of competition and a high price point.

Hill and Dale is an intimate six-storey structure that celebrates the highest standards of modern city building. It represents a rare opportunity to live in contemporary surroundings with exceptional design, both inside and out.